Dress Code 

For the days of the event

Casual Suit

• Dress pants or jeans without rips or stains.
• Official T-shirt of the 2026 Convention*

Choose comfortable shoes.

*Note: The official t-shirt must be worn on all three days of the event.

Festa Julina – 2º dia 

A segunda noite tem clima de arraiá. Prepare uma vestimenta temática e venha curtir com a gente. 

Checkered patterns, typical prints, and colors are always welcome.

Festa de encerramento 

Formal Attire

• Classic and elegant pieces are always great options.
• A suit and tie are recommended.

Warning: Be careful with lengths, necklines, sheer fabrics, and slits.

Awards

Evaluation Criteria

Conheça os critérios utilizados para avaliar e premiar os nossos hotéis. Lembrando que a premiação destaca os três melhores colocados em cada categoria. Confira: 

Global Review Index 

The Global Review Index is a score that reflects the overall online reputation of hotels, based on data collected from all major online travel agencies and review sites.

A premiação do GRI na Blue Tree Hotels é determinada com base no ranking interno para os três melhores colocados. 

I Have the Blue Tree Soul – Front Office and Back Office

Recognition program for the most praised employees in each unit. For the awards, we compiled the list of employees who received the most praise in 2025 from each unit and separated them into two categories: Front and Back.

Sales Management – Towers and Premium/Resort

This award recognizes the hotel with the best commercial performance in 2025, considering the achievement of the RevPAR and Average Daily Rate budget, as well as the evolution of the RGI (Revenue Guarantee Index) compared to 2024. The evaluation uses weights of 60% for RevPAR, 20% for Average Daily Rate, and 20% for RGI, with the latter being redistributed proportionally among the other indicators for hotels without RGI. Only hotels that achieved the RevPAR budget and maintained or increased their RGI compared to the previous year are eligible. In case of a tie, the following criteria prevail, successively: the largest change in RevPAR, the largest growth in RGI, and the largest change in Average Daily Rate.

Gestão de Vendas – Site  

This award recognizes the hotel with the highest percentage growth in Site Revenue in 2025 compared to 2024 (YoY), among eligible properties. To be eligible, Site Revenue must represent at least 20% of OTA Revenue in 2025. The ranking considers the percentage growth of Site Revenue and, in case of a tie, the greater representation of the Site channel over OTAs. Hotels without a comparable base or with extraordinary factors were excluded from the analysis.

Portfolio Management

The Portfolio Management Award will recognize professionals who excel in managing and developing their client portfolios. The evaluation will consider the percentage of sales target achievement, growth compared to the previous year, portfolio expansion through prospecting new clients, and the evolution of average revenue generated per client. For hotels, the increase in the percentage of cross-selling will also be considered. For corporate executives, due to the lower opportunity for cross-selling, this criterion will be compensated by a greater weighting in the indicator of prospecting new clients, ensuring a balanced evaluation that reflects the reality of each role.

For the purposes of this assessment, the evaluation will be carried out considering the consolidated results of all portfolios under the responsibility of the unit or executive. Thus, units that have more than one portfolio (e.g., FAR1 FAR2 FAR3) will have their indicators calculated by summing the results of these portfolios. The same methodology will be applied to corporate executives who manage multiple portfolios.

Controllership Management

The award recognizes the three hotels with the best performance in Controllership Management, using the Transformation/Reactivity Rate as a criterion, which measures the ability to convert Net Revenue growth into GOP (Gross Operating Profit) growth, based on a comparison between the results achieved in 2025 and 2024.

Gerência Geral – Towers e Premium/Resort 

• Performance evaluation of the Operations Directorate, Corporate Directors, and Regional Directors, based on the results of the year 2025, divided between Towers and Premium/Resort.
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Competências avaliadas: 

• Alignment with the company's values and Alma Blue Tree culture.
• Business Knowledge
• Liderança e Influência 
• People Management
• Foco em Resultados 
• Investor relations
• Climate Survey Results 2025

Regional Hospitality Directorate

Performance evaluation of the Operations Directorate and Corporate Directors, based on the results for the year 2025.

Performance 

The award recognizes the three best-performing hotels, considering the evolution of results achieved from 2025 compared to 2024, based on indicators such as Net Revenue, GOP, GOP%, Fees (BTH), and Investor Allocation, rewarding the units that presented the best consolidated performance in these criteria.