Press Releases

Children's Day: Blue Tree Towers Valinhos launches accommodations with late check-out, free stays for children, and tickets to Wet'n Wild and Hopi Hari.

Blue Tree Towers Valinhos is launching special accommodations to celebrate Children's Day (October 12th, Thursday).

The package includes three nights for a couple, with free accommodation for one child up to 6 years old in the same room as their parents, late check-out until 3 pm, and three tickets to choose from: Wet'n Wild water park or Hopi Hari, one of the largest amusement parks in Latin America. Both attractions are located 30 minutes from the hotel, and accommodations with breakfast start at R$ 1,190 (plus taxes).

A unidade é conhecida por sua excelência no atendimento, conforto e serviços de alta qualidade. Com localização privilegiada há apenas 90 km da cidade de São Paulo, próximo à Rodovia Anhanguera, principal acesso para a cidade do interior paulista, e ao lado do Shopping Valinhos, o hotel oferece uma experiência única com apartamentos nas categorias suíte e luxo, além de espaço fitness, restaurante com cardápio variado e ampla sala de eventos.

Regional attractions

Besides its gastronomy, a symbol of Valinhos, which includes fresh fruits, wines, liqueurs, homemade regional sweets, and ice cream, the municipality is known for its religious tourism and ecotourism. The city's vast cultural heritage, which during the year 1732 served as an important stopping point on the route between Jundiaí (SP) and Goiás (GO), allows tourists to travel among churches, streets, and houses from subsequent centuries that are still very well preserved.

To check out all the latest news about the hotel, visit www.bluetree.com.br and follow them on social media @bluetreevalinhos and @bluetreehotels.

October 12th holiday: Blue Tree Towers Fortaleza launches packages with excursions to the "Engenhoca" park and tours of Mundaú and Flexeiras beaches.

The Blue Tree Towers Fortaleza is the ideal place for families who want to enjoy Children's Day (October 12th) with lots of fun and relaxation. With a privileged oceanfront view showcasing the region's most beautiful features, the hotel offers two package options.

The first option includes late check-out until 3 PM, a welcome drink for adults to enjoy while admiring lush landscapes, and a tour with admission to "Engenhoca Parque," which offers various fun, leisure, and entertainment attractions. The adventure combo provides unlimited access to tree climbing activities, various zip line styles such as Russian, flying, 280m, with skateboard and 60m; zorb ball, water ball, bumper boat, kayak, paddle boat, sport fishing, archery, slackline, aero jump, bike trail and circuit, ecological trail, kartcycle, mini-golf, spiral ball, children's area, beach tennis, children's playground (slide, seesaw, swings, mini children's zip line), giant checkers, bird aviary, shower, vegetable garden, farm, hammock area, guided tour of the colonial sugar mill museum and Jesuit ruins. During the period of October 11th to 15th, the price of accommodation with breakfast for two adults and one child up to 8 years old (free of charge) in the same room as their parents, including park tickets, starts from R$ 629 (plus taxes).

The second package option includes your traditional tours to the paradisiacal destinations of Mundaú and Flexeiras, with a program designed for all ages, late check-out, and a welcome drink. Located 150 km west of the state capital, Mundaú is a paradisiacal beach with many natural attractions, such as reefs, mangroves, temporary lagoons, and dunes, in addition to the Mundaú River. Flexeiras, on the other hand, is an important tourist destination on the west coast of Ceará, offering unforgettable experiences, beautiful landscapes, tranquility, and good infrastructure.

For those who also wish to enjoy the attractive hotel facilities, the Blue Tree Towers Fortaleza offers the sunset terrace – an extension of the Maria Praia restaurant – a fitness area, and a leisure area with a swimming pool, sauna, bar, and spa. The daily rate for the period, including tours and round-trip transfers from the hotel for two adults and one child up to 6 years old (free of charge, staying in the same room as their parents), starts at R$ 639 (plus taxes). Reservations must be made by October 9th.

For more information, contact us by email at reservas.fortaleza@bluetree.com.br or by phone at (85) 3466-5595. Follow the official profile of the chain and the hotel on Instagram: @bluetreehotels and @bluetreefortaleza.



Blue Tree Towers Valinhos launches a hotel package including Wet'n Wild tickets for the extended holiday weekend of September 7th.

The Blue Tree Towers Valinhos, located 90 km from the capital of São Paulo, is launching a package with three nights, starting at R$ 1,190 (plus taxes) for a couple, with free accommodation for one child up to 6 years old in the same room as their parents. Valid for the holiday from September 7th to 10th, the option includes breakfast, late check-out until 3 pm, and three tickets to Wet'n Wild, located 30 minutes from the hotel.

The establishment is known for its excellent accommodations, comfort, and high-quality services. With a prime location near Hopi Hari amusement park and the Anhanguera Highway, the main access route to the city in the interior of São Paulo state, and next to Valinhos Shopping Mall, the hotel offers a unique experience with suite and luxury apartments, as well as a fitness center, a restaurant with a varied menu, and a large event room.

Regional attractions

Besides its gastronomy, a symbol of Valinhos, which includes fresh fruits, wines, liqueurs, homemade regional sweets, and ice cream, the municipality is known for its religious tourism and ecotourism. The city's vast cultural heritage, which during the year 1732 served as an important stopping point on the route between Jundiaí (SP) and Goiás (GO), allows tourists to travel among churches, streets, and houses from subsequent centuries that are still very well preserved.

To check out all the latest news about the hotel, visit www.bluetree.com.br and follow them on social media @bluetreevalinhos and @bluetreehotels.

Blue Tree Towers Caxias do Sul celebrates Farroupilha Week with a special welcome for guests.

To celebrate Farroupilha Week and Gaucho Day (20), Blue Tree Towers Caxias do Sul is launching a welcome kit full of typical Gaucho cultural items: pine nut and yerba mate grissini, accompanied by pumpkin or fig jam and 300 ml white grape juice until September 20th.

And starting September 18th, guests will also be able to enjoy a delicious hot yerba mate tasting from Rei Verde, which will be available in the hotel lobby. The brand's products will also be available for purchase at the same location.

Guests can still choose between themed suites – German and Gaucho style, executive suites – or apartments of various sizes, in addition to enjoying the hotel's facilities including an indoor heated pool, dry sauna, fitness center, and lobby bar.

Located in the city center, 15 minutes from Hugo Cantergiani Airport and seven minutes from the Intermunicipal Bus Station, the Blue Tree Towers Caxias do Sul is in a privileged area of the city, with a wide - and charming - gastronomic and shopping scene.

Durante o período, a diária com café da manhã para duas pessoas sai a partir de R$ 411 (mais impostos). 

Para mais informações, entre em contato pelo e-mail reservas.caxias@bluetree.com.br, site www.bluetree.com.br ou telefone para (54) 3224-9000. Acompanhe também o perfil oficial da rede hoteleira e da unidade no Instagram: @bluetreehotels e @bluetreecaxias.

Blue Tree Towers Bauru completes nine years of operation and celebrates with record-breaking achievements in 2023.

Blue Tree Towers Bauru is celebrating! Today (1), the hotel celebrates its nine years of activity, registering a significant increase in revenue in the first semester and announcing a positive outlook for the coming months, demonstrating its resilience and capacity to innovate. In the first semester, the unit registered a 44% increase in revenue compared to the same period in 2019 (pre-pandemic year) and 20% compared to 2022. The hotel also presented a historical revenue record in June with a growth of 38% compared to the same month last year.

O segundo semestre começou de forma positiva. Em agosto, o hotel atingiu o maior recorde histórico de receita desde sua abertura, o crescimento foi de 74% em comparação ao ano anterior.

This continuous growth reveals the ability of Blue Tree Towers Bauru to attract guests and offer high-quality services, consolidating itself as a preferred option for stays in the region. “We share the joy and results with our employees, guests, and the residents of this city who have always welcomed us so well. The results we have achieved are a testament to our team's commitment to providing unforgettable experiences for our guests, as well as the constant commitment to promoting well-being, unity, and strengthening family ties,” comments Chieko Aoki, president of Blue Tree Hotels. About the hotels: At Blue Tree Towers Bauru, guests can relax in apartments with breathtaking sunset views or overlooking the pool, with nighttime views of the city and a work station. Reservations should be made directly at www.bluetree.com.br or by contacting reservas2.bauru@bluetree.com.br and (14) 3235-8700 (Towers).

Blue Tree Premium Morumbi opens new outdoor area for a unique experience in São Paulo.

The Blue Tree Premium Morumbi inaugurates a new outdoor area, a space designed to further enhance the experience of its guests in the bustling metropolis of São Paulo. Strategically located in the heart of the Morumbi neighborhood, the hotel now offers its visitors an immersive outdoor atmosphere, combining comfort, well-being, and functionality.

The new outdoor area of the Blue Tree Premium Morumbi occupies a space with a garden and landscaping, also offering stage infrastructure, lighting, and a roof to host events in different formats. Guests can enjoy a tranquil environment amidst the hustle and bustle of the city, catering to companies seeking moments of relaxation such as happy hours, lunches, dinners, and company gatherings. This is complemented by the exclusive gastronomic service of the Noah Gastronomia restaurant.

“We are constantly investing to enhance our guests’ stay, offering spaces and services that provide memorable experiences, whether for business or leisure travelers. This new area complements the attentive hospitality we offer, providing an urban retreat that combines comfort and style in perfect harmony,” says Chieko Aoki, president of Blue Tree Hotels.

Opening event

The space was inaugurated last week with an exclusive experience for 70 travel agents from Avipam, BeFly, Copastur, CWT, Essentir, Grupo MM, Kontik, Maringá and Quickly Travel.

To showcase the versatility of the space, a true Rio de Janeiro-style bar was set up, complete with a live samba circle featuring the Simpatia Anutsen group and dancers Kleire and Kendi teaching ballroom samba to those present, who also enjoyed delicious typical foods and a bar serving traditional caipirinhas with sake and tropical fruits offered by the Noah Gastronomia Group.

Finally, the hotel rewarded its partners with a raffle for stays at Blue Tree hotels and gifts from the Blue Shop, such as speakers and thermal bottles, among other items.

Para mais informações, acesse www.bluetree.com.br ou acompanhe as redes sociais @bluetreehotels e @bluetreemorumbi.

Sobre a Blue Tree Hotels

Blue Tree Hotels, owned by the Chieko Aoki Management Company group, has 20 properties in Brazil, including hotels and a resort, totaling more than 4,000 rooms in 15 cities from north to south of the country, such as: Bauru (SP), Barueri (SP), Caxias do Sul (RS), Fortaleza (CE), Florianópolis (SC), Joinville (SC), Lins (SP), Londrina (PR), Manaus (AM), Porto Alegre (RS), Santo André (SP), São Luís (MA), São Paulo (SP), Teresina (PI) and Valinhos (SP).

Blue Tree Thermas de Lins is elected "Best Resort in Brazil for Families in 2023" by the World Travel Awards.

Blue Tree Towers Joinville reports 81% occupancy in July.

A chegada do Projeto Destino Turístico Inteligente na região em 2019 ajudou a fomentar o Turismo em Joinville e aumentou a taxa de hospedagem na cidade

O Blue Tree Towers Joinville registrou crescimento de 76,04% para 81% em ocupação no mês de julho de 2023, em relação ao mesmo período do ano passado. Para o hotel, parte do aumento recorde está atrelado ao Projeto Destino Turístico Inteligente, que promove o desenvolvimento sustentável e a inovação do turismo na cidade.

The project, in which Blue Tree is a partner, was created in 2019 and already points to the expansion of tourism in the region. In addition to the excellent results at the unit, the city's average occupancy rate, according to the VivaBem Hotel Association, reveals a record occupancy of 78.38% in July 2022, closing the year with an average of 60.35%, the highest in the last six years.

“We believe that cooperation between companies and sectors of the tourism industry, along with constant investment in training and innovation, has been key to Joinville becoming a popular tourist destination. When this aligns with our Blue Tree spirit – our culture of welcoming, caring, and serving well – it creates an unforgettable experience for our guests,” says Chieko Aoki, president of the chain.

Consistency - The hotel has been showing good results throughout the year. Comparing January and February of 2022 and 2023, growth was 13.17% and 10.21% respectively. This was also a record period for hotels in the city, with occupancy rates of 64.11% and 55.87%, according to the VivaBem Hotel Association.

The Blue Tree Towers Joinville stands out for its prime location in the city center, considered a landmark in the region for its unique architectural style. The iconic facade, combined with the prestigious services of the Blue Tree Hotels chain, offers an ideal environment for all types of travelers. Furthermore, the hotel boasts the largest suite in the city, spacious apartments with two double beds, perfect for accommodating families of up to four people seeking Joinville as a vacation and leisure destination.

About the Smart Tourist Destination Project - The Smart Tourist Destination project in Joinville began in 2019, organized by Sebrae and with the participation of six regional entrepreneurs. In 2021, the "City of Joinville" brand was launched, along with a website and social media to promote the destination and its attractions. After four years, the project was one of 10 municipalities selected by the Ministry of Tourism (MTur) to participate in the National Smart Tourist Destination Brazil Strategy, which promotes a strategy for the development of local tourism, as well as the training of local managers in the sector. Today, the project has around 30 companies working together to strengthen tourism in the region.

Blue Tree Towers Fortaleza receives "Sales Management" award at the chain's annual convention.

O Blue Tree Towers Fortaleza foi destaque na noite de premiação da convenção anual da Blue Tree Hotels. A celebração, realizada em jantar especial no Blue Tree Transatlântico Convention Center, em São Paulo, homenageou hotéis e colaboradores que alcançaram resultados excepcionais ao longo de 2022. A unidade esteve entre as três melhores da rede na categoria “Gestão de Vendas”. 

On that occasion, 21 awards were presented, divided into nine categories, including: Best Performance, Sales Management, Controllership, and Outstanding Hotel. Professionals who demonstrated excellence in 2022 in hospitality, general management, and the coveted "I have the Blue Tree Soul" award, for those with the highest total number of compliments received in 2022, won special trophies. All 20 hotels in the group and their employees – approximately 1,000 people – were eligible.

Check out the images from the event (link).

About the hotel

The Blue Tree Towers Fortaleza is located in a prime area on Fortaleza's waterfront, in the Meireles neighborhood, bathed by the beach of the same name, recognized as one of the busiest in the city, and only 11 km from Fortaleza International Airport. The region, one of the tourist attractions of the capital of Ceará, has a diverse regional gastronomic scene, as well as a large shopping center, with shops, traditional markets and the RioMar (4 km) and Iguatemi (5 km) shopping malls.

O hotel tem em sua estrutura piscina, sauna, spa, academia, bar, restaurante, business center e estacionamento. Dos apartamentos, é possível apreciar uma vista espetacular do pôr do sol, ideal para fotos em família.

For more information, contact us by email at vendas.fortaleza@bluetree.com.br or by phone at (85) 3466-5595. Follow the official profile of the chain and the hotel on Instagram: @bluetreehotels and @bluetreefortaleza.

Blue Tree Hotels trains 1,300 employees in its hospitality program: Strengthening the Blue Tree Soul.

Em março, liderada pela empresária Chieko Aoki, referência em hotelaria e hospitalidade, a Blue Tree Hotels lançou o programa nacional Fortalecendo a Alma Blue Tree. Denominado Árvore da Alma Blue Tree, o método contou com o apoio de embaixadores responsáveis pela disseminação da cultura da empresa em todos os hotéis da rede. Ao todo, já iniciaram o treinamento 1,3 mil colaboradores. A capacitação continuará até novembro de 2023.

According to the executive, the appointment of experienced ambassadors aligned with the brand's values, a new feature of this phase of the program, aims to bring the entire team closer together and engage them. "The Alma Blue Tree Ambassadors are professionals who stand out as human beings, with the energy to care for well-being responsibly, knowledgeably, and with the Alma Blue Tree DNA," she reiterates.

In addition to allowing a deep immersion in the network's culture, the Cultivating the Blue Tree Soul program contributes to the formation of a generation of hoteliers committed to fundamental principles of the profession, such as high quality and competence in the services offered, with delight and harmony in every action.

“We want to be agents of well-being, safety, memorable experiences, relief, welcoming, a break from routine, and valued time. We want everyone who stays at our hotels to leave feeling better than when they arrived, thanks to the unique DNA of our team that is delighted by Delighting Our Customers,” emphasizes the businesswoman.

Among its purposes, the program aims to strengthen the three roots of the Blue Tree Soul Tree, which are: the opportunity for professional and human development of our team; the possibility of developing the hotel industry with Brazilian qualities; and collaborating in raising the standard of services in Brazil, with the aim of making the country recognized and visited for its natural riches and its welcoming, empathetic and humane people.

O Blue Tree Premium Verbo Divino ficou em primeiro lugar na categoria ‘Melhor Gestão de Vendas’ do prêmio Blue Tree Hotels 2022, entregue pela rede hoteleira durante a sua convenção anual. O prêmio reconheceu os hotéis e colaboradores que se destacaram ao longo do último ano e foi celebrado no Blue Tree Transatlântico Convention Center, em São Paulo. 

In total, 21 awards were given, divided into nine categories, including: Best Performance, Sales Management, Controllership, and Outstanding Hotel. Professionals who excelled in 2022 in hospitality, general management, and the highly anticipated "I have the Blue Tree Soul" award, for those with the highest total number of compliments received, won special trophies. All 20 hotels in the group and their employees – approximately 1,000 people – were eligible.

Check out the images from the event (link).

For more information, visit www.bluetree.com.br/ and follow the official profiles of the chain and the hotel on Instagram: @bluetreehotels and @bluetreepaulista.

Blue Tree Towers Caxias do Sul é a opção ideal para o feriado prolongado de 7 de setembro

There's less than a month to go until the long Independence Day holiday in Brazil (September 7th, Thursday), and the Blue Tree Towers Caxias do Sul is the perfect choice for those seeking a complete and comfortable experience.

With a variety of amenities and exclusive services, the hotel offers a package that includes breakfast, a welcome gift of six delicious Italian-style sweets, and a mini sparkling wine from an award-winning winery in Serra Gaúcha delivered to your room to toast the start of a delightful stay.

To further enhance the experience, the property offers late check-out until 3 pm upon request, allowing guests to make the most of their stay.

Guests will still be able to choose between themed suites – German and Gaucho –, executive suites, or apartments of various sizes, in addition to enjoying facilities such as an indoor heated pool, dry sauna, fitness center, and lobby bar.

Located in the central area of Caxias do Sul, 15 minutes from Hugo Cantergiani Airport and seven minutes from the Intermunicipal Bus Station, the hotel is in a privileged area of the city, with a wide - and charming - gastronomic and shopping scene.

During this period, the first day's stay starts at R$ 450 (plus taxes) with all benefits, while subsequent days start at R$ 350.00 (plus taxes).

For more information, visit www.bluetree.com.br or contact us by email at reservas.caxias@bluetree.com.br or by phone at (54) 3224-9000. Follow the official profile of the chain and the unit on Instagram: @bluetreehotels and @bluetreecaxias.

Blue Tree Garden Bauru announces partnership with Lavaria Maria Express.

Blue Tree Garden Bauru announces a partnership with Lavanderia Maria Express. Aiming to offer a unique experience for guests, the hotel strengthens its amenities by providing convenient access to high-quality laundry services. Hotel guests receive a 10% discount on all laundry services booked through the app, which allows for convenient and efficient scheduling.

This benefit is also the ideal option for Blue Home accommodations – a housing model with flexible rentals and monthly renewals, without bureaucracy for booking. This category offers services such as breakfast, cleaning, special linens, access to a swimming pool and gym. In some apartments, the user has access to a microwave, cooktop, and refrigerator. These suites have a kitchenette and anteroom, making the stay more comfortable for this audience.

About Maria Express Laundry

Lavandeira Maria Express, located just 700 meters and less than a 10-minute walk from the Blue Tree Garden Bauru, establishes a collaboration that provides convenience and comfort to guests. Customers have easy and quick access to the establishment, making the laundry process more convenient.

About Blue Tree Garden Bauru

The hotel, located near Bauru Shopping and Vitória Régia Park, has spacious 45 m² rooms with air conditioning, cable TV, Wi-Fi internet, minibar, and a work station. Its facilities also include an American Bar, offering drinks and craft beers from Bauru, as well as a balcony overlooking Praça da Paz (Peace Square).

Reservations must be made directly at www.bluetree.com.br or by contacting reservas.garden@bluetree.com.br and (14) 3235-7712 (Garden).

Blue Tree Thermas de Lins is elected "Best Resort in Brazil for Families in 2023" by the World Travel Awards.

O Blue Tree Thermas de Lins é eleito o “Melhor resort do Brasil para Famílias em 2023”, pelo Internacional World Travel Awards, o mais prestigiado programa de reconhecimento da indústria de turismo do mundo, que premia lideres dos setores da indústria do turismo. 

Considered the “Oscar of Tourism”, the award honors the ventures that stood out the most in the last year through a public vote and by tourism professionals who take into account reputation, customer service, development and performance. On Saturday (26), the winners received a trophy and participated in a special ceremony, held in St. Lucia, in the Caribbean.

“This achievement fills us with joy as it symbolizes the affection of our employees who feel immense joy and pleasure in delighting, surprising, caring for, and strengthening the family ties of our guests with the Blue Tree spirit of welcoming, serving, and caring well,” comments Chieko Aoki, president of Blue Tree Hotels.

About Blue Tree Thermas Lins

The resort, which boasts a 2,800 m² pool with thermal, flowing, natural, and mineral waters, offers a wide variety of activities, such as treetop adventure courses, zip lines, rock climbing, ATV trails, a fishing area, paddle boats, sports courts, a jogging track, bicycle rentals, a fitness center, a games room, a gym, a spa, and Baby Blue, a space for babies and children up to four years old with a playroom. For mothers who wish to relax, the resort offers a babysitting service for hire. Visitors can also have fun with Bubu and the Little Owls, characters who interact with children and have special activities and products for all ages.

Para conferir todas as novidades sobre o Blue Tree Thermas de Lins, acesse www.bluetree.com.br e acompanhe as redes sociais @bluetreethermasdelins e @bluetreehotels.

Blue Tree Towers Caxias do Sul launches winter accommodation package with mini platters of regional products, wine, and late check-out.

Com a chegada da estação mais fria do ano, o Blue Tree Towers Caxias do Sul lança opção de hospedagem de inverno com experiência gastronômica. O pacote inclui uma tábua de frios com produtos regionais cuidadosamente selecionados e uma garrafa de vinho Tonet, proporcionando uma combinação perfeita de culinária e relaxamento.

The accommodation offers late check-out, allowing guests to make the most of their stay and enjoy extra moments of comfort.

The hotel, located just 15 minutes from Hugo Cantergiani Airport, an hour's drive from Gramado and 40 km from Bento Gonçalves, features spacious and elegant apartments with themed suite options – German and Gaucho – and various sizes. Its facilities include an indoor heated pool, dry sauna, fitness center, lobby bar, business center, and event room.

No inverno, os turistas podem aproveitar ainda mais as atrações da cidade, como vinícolas, castelos, museus e santuários ecológicos, além de vivenciar o tradicionalismo gaúcho e italiano, unido às belas paisagens e à gastronomia regional.

During the month of August, the daily rate with breakfast for two people starts at R$ 436 (plus taxes).

Para mais informações, entre em contato pelo e-mail reservas.caxias@bluetree.com.br, site www.bluetree.com.br ou telefone para (54) 3224-9000. Acompanhe também o perfil oficial da rede hoteleira e da unidade no Instagram: @bluetreehotels e @bluetreecaxias.

Blue Tree Thermas de Lins receives two awards at the Network's Annual Convention.

Hotéis Blue Tree de Bauru lançam pacote "Diversão" com passaporte para o Parque de Infláveis Vick e Jack

Fun has arrived at Blue Tree Towers Bauru and Blue Tree Garden Bauru. To celebrate the holidays and strengthen family bonds, the hotels have launched the "Fun" package, available until the end of the year.

One of the highlights is the complimentary pass to the Vick and Jack Inflatable Park, located in the Boulevard Bauru Shopping Mall. The park features inflatable toys, giant slides, a ball pit, and over 20 incredible attractions for all ages.

The Blue Tree Towers Bauru package includes late check-out until 4 PM, a portion of the region's traditional mini churros filled with dulce de leche, and a one-hour pass to the park. The hotel has 23m³ apartments with balconies overlooking the city and a delightful rooftop pool. The Luxury categories offer a Super King bed and an extra bed for children. The daily rate with breakfast for a couple and one child up to 12 years old (free of charge) starts at R$ 405 (plus taxes).

The Blue Tree Garden Bauru offers the same benefits, plus two passes to the inflatable park. The unit has 45m³ rooms that comfortably accommodate families with two adults and two children. The daily rate with breakfast starts at R$ 470 (plus taxes). The hotel boasts a privileged location, close to Bauru Shopping and Vitória Régia Park. The unit also offers an American Bar with a selection of drinks, craft beers from the city, and a balcony overlooking Praça da Paz (Peace Square).

As reservas devem ser realizadas diretamente no www.bluetree.com.br ou pelos contatos reservas.bauru@bluetree.com.br e (14) 3235-8700 (Towers) ou reservas.gardenbauru@bluetree.com.br e (14) 3235-7712 (Garden).

August is Purple Month: Blue Tree Towers Caxias do Sul hosts a discussion on "Types of violence and the network of protection for women."

Next Monday (21), starting at 3:30 pm, in support of the August Lilac movement, dedicated to raising awareness for the end of violence against women, Blue Tree Towers Caxias do Sul and the Women's Coordination, a unit of the Municipal Secretariat of Public Security and Social Protection of the municipality, will hold the conversation circle “Types of violence and the network of protection for women”.

The chat, which will be led by Fabrine Souza, representative of the Women's Coordination Office, will include the participation of the entire female staff of the hotel. “We are committed to raising awareness about relevant social issues for the positive transformation of society. Education and information are powerful tools for change, and that is why we are engaged in providing this meeting with our team. Together, we can strengthen bonds of solidarity and make a difference in the fight against gender violence,” comments Chieko Aoki, president of Blue Tree Hotels.

The event's main objective is to raise awareness of violence against women, expanding the team's knowledge of existing legal mechanisms and how to assist victims. The initiative seeks to sensitize and raise awareness about the need to eradicate gender-based violence, publicizing the specialized services available in the city's support network for victims of violence and the negotiation mechanisms available. The activities coincide with the celebration of the 15th anniversary of the Maria da Penha Law (Law 11.340/06), considered a benchmark legislation worldwide in combating this type of violence.

For more information, visit www.bluetree.com.br. Follow the official profile of the chain and the unit on Instagram: @bluetreehotels and @bluetreecaxias.



Blue Tree Towers Millenium Porto Alegre recebe prêmio de "Gestão de Vendas" na convenção anual da rede e celebra recorde de faturamento

The Blue Tree Towers Millenium Porto Alegre is among the top three hotels in the chain in the "Sales Management" category, according to an award given by the chain as part of its annual convention. The celebration, which took place at a dinner held at the Blue Tree Transatlântico Convention Center in São Paulo, honored the hotels and employees who excelled over the past year.

On that occasion, 21 awards were presented, divided into nine categories, including: Best Performance, Sales Management, Controllership, and Outstanding Hotel. Professionals who excelled in 2022 in hospitality, general management, and the highly anticipated "I have the Blue Tree Soul" award, for those with the highest total number of compliments received in 2022, won special trophies. All 20 hotels in the group and their employees – approximately 1,000 people – were eligible.

Check out the images from the event (link).

Record numbers

Se no ano passado o hotel já atingiu números positivos e recebeu essa homenagem, para a próxima edição a unidade continuará sendo uma forte candidato. O Blue Tree Towers Millenium Porto Alegre registrou aumento de 22,5% no faturamento no primeiro semestre em comparação com mesmo período de 2019 (ano pré-pandemia) e 19,8% em relação a 2022. A diária média também apresentou um crescimento positivo de 36,8% nos últimos seis meses em comparação a 2019 e 22,6% levando em conta em relação ao ano passado. 

Furthermore, the hotel achieved a record revenue in June, with a growth increase of 32.5% compared to the same month in 2022. Among the reasons that led to these numbers are the guests' confidence in the excellence of Blue Tree Hotels' service and an increase in local demand, considering that the city hosted more concerts and football games, which boosted tourism in the region.

About the hotel

The hotel is renowned for its excellence in hospitality, offering comfortable accommodations and a prime location in the heart of the city, close to the waterfront and the Guaíba River. The services provide an unforgettable stay for guests seeking tranquility and comfort. Visitors can also enjoy a wide variety of dining options in the restaurant, with delicious dishes inspired by regional cuisine.

Para conferir novidades, acesse www.bluetree.com.br e acompanhe as redes sociais @bluetreehotels e @bluetreemilleniumportoalegre.

Blue Tree Premium Florianópolis receives "Global Review Index - Premium Hotels" award at the chain's annual convention.

Blue Tree Towers Valinhos receives "Best Performance" award at the chain's annual convention.

Blue Tree Towers Caxias do Sul receives four awards at the network's annual convention.

Blue Tree Towers Anália Franco hosts Wine and Cheese Festival

Blue Tree Towers Joinville anuncia parceria com o projeto Destino Turístico Inteligente

Blue Tree Towers Joinville has partnered with the local Sebrae (Brazilian Micro and Small Business Support Service) and has joined the Smart Tourist Destination project, which aims to promote sustainable development and innovation in tourism in the city.

The program aligns with Blue Tree Towers Joinville's commitment to offering an exceptional experience with sustainable practices and contributing positively to regional development. “We are very happy to be part of this program,” says Chieko Aoki, president of Blue Tree Hotels. “We believe that interdisciplinarity and cooperation between companies and tourism sectors, along with constant investment in training and innovation, are essential to offering our guests and tourists an unforgettable visit, keeping the destination always attractive and capable of generating emotions,” adds the businesswoman.

In addition to participating in training and workshops and being included in the City Guide, the hotel will also be able to contribute with tourists' perceptions of the region. "We have a long history in Joinville and in the tourism sector, and this also allows us to contribute with important insights that our guests share with us about their experience," concludes Aoki.

The Blue Tree Towers Joinville stands out for its prime location in the city center and is also considered a landmark in the region due to its unique architectural style. The iconic facade, combined with the prestigious services of Blue Tree Hotels, offers an ideal environment for all types of travelers. Furthermore, the hotel boasts the largest suite in the city, spacious apartments with two double beds, perfect for accommodating families of up to four people seeking Joinville as a vacation and leisure destination.

About the Smart Tourist Destination project

The Joinville Smart Tourist Destination project began in 2019, organized by Sebrae and with the participation of six regional entrepreneurs. In 2021, the Joinville City brand was launched, along with a website and social media to promote the destination and its attractions. After four years, the project was one of 10 municipalities selected by the Ministry of Tourism (MTur) to participate in the National Smart Tourist Destination Brazil Strategy, which promotes a strategy for the development of local tourism, as well as the training of local managers in the sector. Today, the project has around 30 companies working together to strengthen tourism in the region.

Vox Connect: Blue Tree Hotels develops exclusive voice automation for its network.

The new feature was created, tested, and implemented by the network and is already available in two locations.

A Blue Tree Hotels começa a oferecer quartos inteligentes para seus hóspedes em toda a rede. As unidades Blue Tree Premium Faria Lima e Blue Tree Premium Verbo Divino foram as primeiras a adquirir e disponibilizar a automação ‘Vox Connect by Blue Tree’, uma assistente virtual por voz exclusiva da rede.

In addition to features already familiar to users, Vox Connect by Blue Tree offers unique experiences for Blue Tree guests, including sharing daily news and weather updates; Cinema Mode, which dims the room's lights, connects the TV directly to streaming, and closes the curtains; and Romantic Mode, which adjusts the room's lighting for a more cozy experience and selects special music.

The experience begins at check-in. A special menu with a QR code guides the guest to a list of available features and phrases, as well as suggested commands to facilitate their stay. The service is available in special category apartments at the Blue Tree Premium Verbo Divino and Blue Tree Premium Faria Lima hotels. The chain plans to have automated rooms in its other hotels by 2024.

A novidade reflete a alma Blue Tree, DNA que busca continuamente proporcionar aos clientes inovações, experiências e facilidades com o bem-receber, bem-servir, bem-cuidar, tornando a estada inesquecível. 

Chieko Aoki, president of Blue Tree Hotels, emphasizes the importance of investments in technology and comments on John Naisbitt's "high tech, high touch" concept – high technology with high humanity. "We want our guests to experience the practicality of our technology, in addition to the positive energy of humanity, the warmth and care of our team, who are always ready to delight our valued guests," she says.

About Blue Tree Hotels: Blue Tree Hotels, owned by the Chieko Aoki Management Company group, has 20 properties in Brazil, including hotels and a resort, totaling more than 4,000 rooms in 15 cities from north to south of the country, such as: Bauru (SP), Barueri (SP), Caxias do Sul (RS), Fortaleza (CE), Florianópolis (SC), Joinville (SC), Lins (SP), Londrina (PR), Manaus (AM), Porto Alegre (RS), Santo André (SP), São Luís (MA), São Paulo (SP), Teresina (PI) and Valinhos (SP).

Blue Tree Hotels celebrates positive results and holds awards ceremony at its annual convention.

Blue Tree Hotels held a dinner on the 19th at the Blue Tree Transatlântico Convention Center in São Paulo to recognize hotels and employees who excelled throughout 2022, as part of its annual convention program.

On that occasion, 21 awards were presented, divided into nine categories, such as best performance, sales management, controllership, outstanding hotel, in addition to special trophies for employees who stood out throughout the year in hospitality, general management, and the highly anticipated "I have the Blue Tree Soul," for those with the highest total number of compliments received in 2022.

No evento foi reconhecimento à dedicação a toda a equipe e hotéis que realizaram resultados excepcionais no primeiro semestre deste ano. Todos os colaboradores eram elegíveis. “Agradecemos e celebramos a perseverança e o entusiasmo das pessoas que realizaram as conquistas com muito amor e cultura de hospitalidade da Alma Blue Tree", afirma Chieko Aoki, presidente da Blue Tree Hotels.

Check out the images from the event (link).

About Blue Tree Hotels: Blue Tree Hotels, owned by the Chieko Aoki Management Company group, has 20 properties in Brazil, including hotels and a resort, totaling more than 4,000 rooms in 15 cities from north to south of the country, such as: Bauru (SP), Barueri (SP), Caxias do Sul (RS), Fortaleza (CE), Florianópolis (SC), Joinville (SC), Lins (SP), Londrina (PR), Manaus (AM), Porto Alegre (RS), Santo André (SP), São Luís (MA), São Paulo (SP), Teresina (PI) and Valinhos (SP).

Blue Tree Hotels brings together managers from across the network for the 'Growing Together' meeting.

Between July 18th and 20th, in São Paulo, Blue Tree Hotels brought together its executive team for the 2023 Convention, an annual meeting which, due to the pandemic, was the first since 2019. Under the motto "Growing Together," the event aimed to thank employees for their perseverance and dedication in overcoming the many challenges during COVID-19 and for the excellent results achieved in the post-coronavirus period through diligence and hard work.

Durante os três dias do evento, líderes e colaboradores das diversas áreas compartilharam conhecimento em liderança, Alma Blue Tree, excelência em hospitalidade, palestras, workshops interativos, encontros sobre as melhores práticas e, especialmente, as premiações em reconhecimento aos hotéis e profissionais por suas melhores realizações e contribuições à rede. "Estamos entusiasmados em reunir as equipes que formam os nossos pilares e juntos fortalecermos o compromisso com os valores e cultura da Blue Tree Hotels. Todo o roteiro, atividades, treinamento e palestras foram preparados para continuarmos crescendo e surpreendendo cada vez mais os nossos hóspedes e investidores com o jeito Blue Tree de administração hoteleira. Nossa equipe é a minha recompensa, sei que com ela tudo funciona da maneira correta”, comenta Chieko Aoki, presidente do grupo. 

Blue Tree Hotels prepared a live broadcast for leaders and employees from all units, with calls made by Bela, the virtual assistant who played an active role during the event. “Let's celebrate and strengthen our bonds. These meetings have a very positive impact, with smiles and eye contact, contributing to productive and efficient work, filled with love and affection for one another. It is this harmony and generous exchange that we want in our companies, among colleagues, partners, clients, and investors,” says Chieko Aoki.

A programação contou também com treinamento em liderança de forma prática e eficaz, com formação de grupos distintos, para estreitar ainda mais o convívio com pessoas de diferentes regiões, cargos e especialidades, que foi altamente produtivo, prazeroso e que garantirá que todos os colaboradores possam se beneficiar dos novos aprendizados. 



Check out the images from the event (link).

Blue Tree Towers Millenium Porto Alegre registers historical records in the first half of 2023.

O Blue Tree Towers Millenium Porto Alegre registrou aumento de 22,5% no faturamento do primeiro semestre em comparação com mesmo período de 2019 (ano pré-pandemia) e 19,8% em relação a 2022. A diária média também apresentou um crescimento positivo de 36,8% nos últimos seis meses em comparação a 2019 e 22,6% em relação ao ano passado. 

Furthermore, the hotel recorded a record-breaking revenue in June, with a 32.5% increase compared to the same month in 2022. Among the reasons for these figures are guest confidence in the excellent service provided by Blue Tree Hotels and an increase in local demand, considering that the city hosted more concerts and football matches, which boosted tourism in the region.

“Estamos orgulhosos em superar as expectativas dos hóspedes, oferecendo um atendimento de excelência. Essa conquista reflete a confiança dos clientes e preferência pelo nosso hotel, que trabalha pelo fortalecimento dos laços familiares e por promover experiências memoráveis em acomodações especiais”, comenta Chieko Aoki, presidente da Blue Tree Hotels.

About the Blue Tree Towers Millenium Porto Alegre

The hotel is renowned for its excellence in hospitality, offering comfortable accommodations and a prime location in the heart of the city, close to the waterfront and the Guaíba River. The services provide an unforgettable stay for guests seeking tranquility and comfort. Visitors can also enjoy a wide variety of dining options in the restaurant, with delicious dishes inspired by regional cuisine.

Para conferir novidades, acesse www.bluetree.com.br e acompanhe as redes sociais @bluetreehotels e @bluetreemilleniumportoalegre.

Blue Tree Premium Verbo Divino brings partners together for Festa Julina (June Festival).

The Blue Tree Premium Verbo Divino prepared an exclusive Festa Julina (June Festival) program to welcome clients and partners. Held in the hotel's outdoor area, delicious food, traditional games, and live music created the ideal atmosphere to celebrate and strengthen ties and relationships with Blue Tree Hotels' partner clients.

Para tornar a noite ainda mais especial, Márcio Dedéu cantou músicas do popular forró pé de serra; a animadora Susan Lee convidou os presentes para o bingo, tendo como prêmios um final de semana no Blue Tree Thermas de Lins, diárias no Blue Tree Premium Verbo Divino e uma assistente virtual controlada por voz; e o Villa Blue Tree e o Blue Tree Transatlântico Convention Center, do Grupo Noah, ofereceram um menu completo com direito a pastéis fritos na hora, bolos caseiros e doces e bebidas típicas de São João.

Finally, participants were able to relive their childhood by fishing. There were over 55 prizes, including speakers, wines, sparkling wines, and chocolates, for those who managed to catch a fish.

Sobre o Blue Tree Premium Verbo Divino 

Located in the Chácara Santo Antônio neighborhood, in the southern region of São Paulo, the Blue Tree Premium Verbo Divino, just 7 km from Congonhas Airport and with easy access to João Dias and Nações Unidas avenues (Marginal Pinheiros), is in a privileged area. Close to important shopping centers, such as Parque da Cidade, Morumbi, Market Place and SP Market (which includes Parque da Mônica), the hotel offers a swimming pool, fitness center and the diverse menu of Noah Gastronomia.

Para mais informações, acesse  www.bluetree.com.br ou entre em contato pelo e-mail reservas.verbodivino@bluetree.com.br. Acompanhe o perfil oficial da rede e do hotel no Instagram: @bluetreehotels e @bluetreeverbodivino.

Blue Tree Premium Alphaville hosts special lunch for travel agents.

Last weekend, the Blue Tree Premium Alphaville hosted 80 travel agents and partners for a feijoada (Brazilian stew) with live music at the hotel's restaurant in Alphaville, Greater São Paulo.

The lunch, which took place in a very joyful atmosphere around the delicious feijoada, was attended by important companies in our tourism sector such as Copastur, Globalis, Befly, Flytour, Avipam, Hostway, Kontik, Central de Eventos, Maringá, Qmextur and CWT, to thank these companies for their partnership and support, which over the years have honored the Blue Tree Premium Alphaville and other hotels in the Blue Tree Hotels chain.

Guests also had the opportunity to see the modernizations that make the Blue Tree Premium Alphaville even more charming and comfortable, such as the lobby lounge bar, suites, superior apartments, and the health club.

For more information, contact us by email at reservas.alphaville@bluetree.com.br, visit www.bluetree.com.br or follow us on social media @bluetreehotels and @bluetreealphaville.

Blue Tree Hotels is a finalist in the 13th edition of the Reclame AQUI award, which evaluates the reputation of companies and recognizes those that are dedicated to establishing an ethical and transparent relationship with their customers on its platform, in addition to providing the best service in the opinion of consumers.

“The network being recognized once again as a finalist for this award indicates that customers value our professionals who dedicate themselves to providing the best hospitality, which we practice with Alma Blue Tree. Unfortunately, when we receive a complaint, we take corrective measures seriously and responsibly to identify the root of the problem for a definitive solution and review of internal processes. Failures are treated seriously to prevent recurrence and provide only a pleasant experience to honor the expectations of the customers who chose us,” comments Chieko Aoki, president of Blue Tree Hotels.

With the motto "Every company has problems, a good one is the one that can solve them," Reclame Aqui has more than 600,000 organizations registered on its platform. In this 13th edition of the awards, registrations grew by about 20% more than in 2022. Of these, 1,238 were nominated for the Reclame AQUI 2023 Award, which is divided into 185 categories - Blue Tree Hotels is competing in the Tourism and Leisure segment with other finalists.

To vote, you must be over 18 years old and registered on Reclame AQUI. Voting will be open from September 1st to October 30th on the website https://www.reclameaqui.com.br/premio/ and the winning companies will be announced on December 12th (Tuesday) at an exclusive event for invited guests at the Unimed venue, featuring a show by Thiaguinho and a dinner prepared by chef Eudes Assis.

For more information, also follow the network's official Instagram profile: @bluetreehotels.

Blue Tree Thermas de Lins inaugura Buddha Spa

Blue Tree Porto Alegre launches "Romantic Friday with Fondue": the ideal option to enjoy winter with elegance and comfort.

During the months of July and August, the Blue Tree Towers Millenium Porto Alegre offers "Romantic Friday with Fondue." The menu follows the traditional sequence of the Serra Gaúcha region: it begins with cheese,

Accompanied by cornbread, mini potatoes, guava paste, broccoli, and polenta. Next, the meat course with filet mignon, chicken, sausage, farofa (toasted cassava flour), chimichurri, tartar sauce, mustard and honey, pepper jelly, seasoned mayonnaise, and rosé sauce. And, for dessert, dark chocolate fondue with strawberries, grapes, marshmallows, bananas, and kiwi. The meal starts at R$ 99 per person and service begins at 7 pm.

A programação pode iniciar com um brinde ao pôr do sol na cobertura do hotel, que tem vista privilegiada da cidade, acompanhado por música ao vivo com voz e violão. Para uma melhor experiência, o hóspede recebe um espumante de boas-vindas para celebrar o início da noite e o encanto do inverno.

About the Blue Tree Towers Millenium Porto Alegre

The hotel is renowned for its excellence in hospitality, offering comfortable accommodations and a prime location in the heart of the city, close to the waterfront and the Guaíba River. The services provide an unforgettable stay for guests seeking tranquility and comfort. Visitors can also enjoy a wide variety of dining options in the restaurant, with delicious dishes inspired by regional cuisine.

For those wishing to relax and recharge, the Blue Tree Towers Millenium Porto Alegre features a wellness area that includes an indoor heated pool, sauna, and gym. Guests can take advantage of these facilities to warm up and stay in shape even during the coldest winter days. The daily rate for a couple starts at R$ 349 (plus taxes).

Para conferir novidades, acesse www.bluetree.com.br e acompanhe as redes sociais @bluetreehotels e @bluetreemilleniumportoalegre.

Blue Tree hotels in Bauru register record high occupancy rates in the first half of 2023.

Blue Tree Towers Bauru recorded a 44% increase in revenue in the first half of the year compared to the same period in 2019 (the pre-pandemic year) and 20% compared to 2022. The hotel also posted a record-breaking revenue in June with a 38% increase compared to the same month last year.

Blue Tree Garden Bauru ended the semester with a 40% increase in total revenue compared to the same season in 2022, and also recorded a historic revenue record in June with an 87% increase compared to the previous year.

These records are a result of guests' confidence in the excellence of the service, infrastructure, and the hotel's promotion through social media and other marketing initiatives.

“This achievement reflects our ongoing commitment to promoting well-being, unity, and strengthening family ties, as well as offering memorable experiences in high-quality accommodations. We want guests to leave our hotels feeling better than when they arrived. Our success is a direct result of the tireless efforts of our dedicated team, as well as the support and preference of our valued customers,” comments Chieko Aoki, president of Blue Tree Hotels.

Sobre os hotéis

At Blue Tree Towers Bauru, guests relax in apartments with breathtaking sunset views or pool views, with nighttime cityscapes and a workspace.

Já no Blue Tree Garden Bauru, próximo ao Bauru Shopping e Parque Vitória Régia, os quartos espaçosos têm 45 m² e oferecem estação de trabalho. O hotel tem ainda o American Bar, com opções de drinks, cervejas artesanais de Bauru, além de uma varanda no espaço com vista para a Praça da Paz.

As reservas devem ser realizadas diretamente no www.bluetree.com.br ou pelos contatos reservas2.bauru@bluetree.com.br e (14) 3235-8700 (Towers) ou reservas.garden@bluetree.com.br e (14) 3235-7712 (Garden).