What is Sustainability?
ESG is an approach that brings together practices focused on the environment, social impact, and corporate governance. In the hotel industry, this translates to reducing impacts, valuing people, strengthening processes, and making decisions with responsibility and transparency.
Our Pillars
Environment
Actions for energy efficiency, waste reduction, and conscious use of resources such as water and energy.
Social
Initiatives that support people, promote inclusion, citizenship, and positive impact on communities.
Governance
Responsible and process-oriented management, with a focus on consistency, ethics, and continuous improvement.
Learn about our actions.
ENVIRONMENT
Waste and proper disposal
Waste management with proper separation and selective collection.
Consulting services for facilities to reduce waste and increase proper disposal.
Meta de destinar no mínimo 80% do lixo produzido e conquistar o selo verde
Proper disposal of light bulbs and batteries in all units.
Separation and collection of plastic bottle caps for recycling.
Energy and efficiency
Compra de energia no mercado livre com fontes sustentáveis certificadas internacionalmente
Energy efficiency projects in operation
Elevator renovation with a regenerative system, reducing energy consumption by 30%.
Acquisition of air conditioning with inverter technology, reducing consumption by 25%.
Water and conscious consumption
Flow restrictors in all units.
Reduction from 41 liters per minute to 15 liters per minute in each shower.
Less plastic and more recyclability.
Replacing bottled water with canned water
Troca de sacos de lixo plásticos por biodegradáveis
Use of paper cups in areas such as the gym, coffee shop at reception, and water dispenser in the lobby.
Substituição de papel toalha por secador elétrico
Mobility
Charging stations for electric cars
Actions in apartments
Replacing hygiene accessories with reduced plastic use.
Materials such as paper, bamboo, and wood can be used instead of plastic.
Plastic packaging replaced by paper packaging.
Dispensers com refil no lugar de amenities de 30 ml
Wooden hangers instead of plastic ones.
Laundry bags replaced with biodegradable fabric bags.
Selective waste bins in apartments
Online services to reduce the use of physical paper.
Ações em eventos
Notebooks made with certified vegan paper and coasters made with less plastic.
Actions in restaurants
Canudos plásticos substituídos por opções sustentáveis
Garrafas PET substituídas por latas de alumínio ou tetra pak
Copos plásticos substituídos por copos de papelão
Bulk options instead of individual packaging.
Redução de embalagens em alimentos e insumos
Eliminating plastic or styrofoam in delivery, with cardboard alternatives.
Swapping individual yogurt containers for liter containers.
SOCIAL
Collecting bottle caps to support organizations and social causes.
Refugee training program.
Blue Seed Program.
"Autism-Friendly Company" Seal.
GOVERNANCE
Alma Blue Tree.
Management and internal processes.
Business intelligence (BI) and data tracking to support decision-making and improvements.
Ações em destaque
Conheça os projetos e cases que a Blue Tree faz para construir um mundo melhor.
Gold Green Seal
Blue Tree Premium Alphaville
Eco Method Certificate, Gold Green Seal: recognition for consistent practices of responsible environmental management.
In 2025, more than 63 tons of waste were properly disposed of, representing more than 30% of the total volume generated during that period.
The unit also maintains ongoing social programs: collecting bottle caps that are converted into wheelchairs and donating uniforms that are transformed into blankets for homeless people.
ESG is an ongoing journey. At Blue Tree Hotels, this commitment translates into practical actions and conscious choices.
